Alsa TV

Client: Alsa Year: 2017 Country: Spain

Tv identity proposal for the Bus company Alsa and its channel Ociobus. The graphics, the headers and the cyrons were made according to each of the sections of the programs with the themes: cooking, sports, fashion, traveling, living...

The art direction of the identity is based on a flat and clean 3d where the blue of the ALsa brand predominates. Each thematic channel is represented by a color, so we combine objects that are camouflaged with the blue background with objects with the color of the channel that represent it at a conceptual level.