Client: Wunderman Thompson Year: 2022 Country: Spain
All families are different, but the desire to share their love will always be the same.In this campaign, Danone reinterprets its most historic posters to represent and make visible the diversity of all types of family, breaking stereotypes and nurturing love and respect. The base is to reinterpret old illustrations of the brand on the occasion of gay pride day.
Within the framework of the Pride celebration and by the hand of El Marqués, we animated the brand's most iconic historical advertisements in order to give visibility to the great diversity of families that exist today. The idea was implemented in the streets of Madrid and Barcelona and, furthermore, it was the axis of a large number of activations that the brand carried out in the main events of Pride Month.
The campaign opened a real debate in society, generating a massive impact in the digital world and, above all, in social media. It was a trending topic for three days in a row, reaching an audience of more than 26 million people.
Agency: Wunderman Thompson
Animation: Jordi Olmos & Raquel Lafuente
Client Contact and production: Raquel Lafuente
Music: Guillermo Bastos
Intrama Bronze Award 2021 - LGTBI Diverstity Campaign
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