Client: Telemadrid Year: 2019 Country: Spain
TV Campaign for Telemadrid in favor of gender equality
that calls for the active role of women in history.
Under the motto “Women had to be. Tod@s we make history” we carried out a campaign for Telemadrid in favor of gender equality that calls for the active role of women in history as pioneers or leaders in their respective fields.
We do it through five protagonists: the poet Gloria Fuertes, the politician Clara Campoamor, the philosopher María Zambrano, the filmmaker Pilar Miró and the scientist Margarita Salas. All of them representing the thousands of anonymous women who every day equally contribute to making history.
Production: Raquel Lafuente
Design: Xabi Mendibe
Animation: Raquel Lafuente, Xabi Mendibe & Riccardo Marras
Sound: Byron Abadía
Finalist Certificate NYF TV & Film Awards 2019 - Corporate Social responsibility
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