Client: Aneto Year: 2019 Country: Spain
Aneto Natural contacted us to create a campaign on social media to promote its new line of vegetable broths. This line is made up of two new products that they wanted to launch: Carrot vegetable diet broth and Artichoke vegetable diet broth.
We created a series of 3 spots in which, using the stop motion technique, we focused on explaining the ingredients that make up each broth, its properties and how to consume it.part from explaining the ingredients and properties of each product, the difficulty arose for the user to understand that for the first time a broth can be taken hot or cold. For this we created some still lifes inspired by winter (snowmen...) and summer (beach, umbrellas, palm trees...).
All the ingredients that we show in the videos were treated and photographed by ourselves frame by frame with the stop-motion technique. The summer set was created with filtered sand from Barcelona Beach. For the winter set we had to create the snow using a mixture of baking soda, fabric softener and water. With this fake snow we form the ground and the snowmen.
Agency: Comodo Screen
Animation: Rebel in Motion
Craftmanship: Valentina Pérez
Music: Banjo Music
Golden Medal Promax Europe 2018 - Programme Design Package
Gold World Medal NYF TV&Film Award 2018 - Best Graphic Design
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